Interconnection, omnichannel strategies, and technological innovation are the cornerstones of the modern fashion industry, navigating an unprecedented transformation. This evolution is driven by global dynamics, including rapid technological advancements, the rise of digital channels, and the growing influence of Millennials and Gen Z.
Fashion retailers must stay ahead by anticipating trends and adopting technological innovation with a long-term vision, ensuring resilience and adaptability in a constantly shifting landscape.
Deda Stealth explores these topics in a Pambianco News article titled “Deda Stealth, from Omnichannel to AI in the Fashion Industry: Technology Challenges New Business Models.” The article highlights two key aspects shaping the fashion and luxury sectors: enhancing customer engagement and upgrading technological infrastructures to provide a unique customer experience. Centralizing data, unifying information, and automating processes are essential steps for overcoming the logistical and financial challenges fashion brands face.
Data-driven and AI-powered technological solutions help fashion businesses track inventory accurately, reducing the risks of stock overload or shortages during critical sales periods or due to global trade changes. Deda Stealth’s Stealth® Omniretail enables brands to centrally manage stock across all channels, online and offline, supporting omnichannel sales strategies. AI is key in optimizing supply chain management, involving a complex network of designers, suppliers, and distributors, along with variables like seasonality and demand fluctuations. With Stealth AI, Deda Stealth offers solutions that streamline decision-making processes, boosting production and sales.
