FENDI at Stealth Day 2019

Rome, Florence, global marketplaces

This year Frederic Munoz, worldwide COO at FENDI, will be one of main Stealth Day’s testimonials to talk about the r(Evolution) project created together with Dedagroup Stealth.

The COO of FENDI will tell in an interview the journey of this iconic brand from Rome, passing through Florence, to reach global marketplaces.

Flexibility and governance to revolutionize FENDI’s Retail

The impulse to open to the world, to mix skills, to integrate talent into its own DNA to grow: Fendi has always interlace its path with the new and the other, looking with curious eyes at innovation, as when the company hired Karl Lagerfeld in 1965 to make his first appearance as FENDI’s accessories designer. Looking beyond the extra-ordinary: a forward thrust that still characterizes the unique style of FENDI.

r(Evolution): omnichannel realized

At Stealth Day 2019 Frederic Munoz will talk about the strategic milestones of the r(Evolution) project and the role of Dedagroup Stealth in this important path of change: standardizing all the IT systems with which the brand manages its business, from production to retail.

An extra-ordinary with which FENDI today faces an ambitious plan for the standardization of processes and IT systems worldwide: about 250 stores divided into 35 markets will be affected by the (r)Evolution project that will lead to the adoption of Stealth Retail for the integrated management of FENDI's retail distribution channels.

r(Evolution): seamlessly orchestrating 250 stores in 35 different markets

Speaker profile: Frederic Munoz, COO, FENDI

Frederic Munoz is WW Operations Director at FENDI. In his role he deals with the management of Industrial area, Supply Chain, Distribution and IT services worldwide, including Real Estate and indirect Purchases.

French, Munoz is married and has 3 children, he has been living in Italy for about 9 years. Passionate about Italian culture, history, art, cuisine and wine.

Munoz has 25 years of experience in luxury, where he worked in the management of industrial and supply chain areas for brand brands such as L'Oreal and LVMH.

He has been working in FENDI for 5 years and he’s responsible for accompanying the future challenges of the brand towards a significant growth: to double the business and preparing the Maison to be a world leader.