We are excited to announce the acquisition of Competitoor, a company specializing in AI-backed pricing and market intelligence for price optimization. This acquisition marks a key milestone in our growth strategy, allowing us to strengthen our offering in the U.S. market.
As a leader in technology solutions for the Fashion Industry in Italy, where we support nearly 70% of brands in managing their processes along the entire value chain, we are ready to bring our expertise and innovation to the United States. Together with Competitoor, which boasts a robust AI-driven pricing platform, we will serve over 1,000 clients in the fashion industry.
Luca Tonello, CEO of Deda Stealth, will also take on the role of President of the U.S. division to lead this new phase of expansion. Maurizio Catellani, CEO of Competitoor, will remain on board as a minority shareholder, ensuring continuity and expertise.
"It's the customer that has to put the pieces together and we will help them to put pieces together in the bast way", states Luca Tonello: through this acquisition, we will integrate our inventory management capabilities, from raw material procurement to production and distribution and up to Retail and Omnichannel with Competitoor’s advanced market intelligence and price optimization solutions.
This will enable us to provide even more comprehensive and strategic support to our clients, helping them monitor market pricing strategies and optimize their positioning on the market.
Our services will continue to be offered separately, allowing clients the flexibility to choose the solutions best suited to their needs. As Luca Tonello highlighted, leveraging tools that support financial planning based on pricing analysis can have a significant impact on profit margins.
Maurizio Catellani added, "Using a tool like Competitoor has become increasingly crucial for understanding how to position a product and identifying key differentiation points from competitors. We transform collected data into valuable insights for our clients."
This acquisition marks the beginning of an exciting new chapter for Deda Stealth as we bring our expertise to the heart of the global fashion industry: New York. Our commitment to delivering the best solutions for our clients has never been stronger, and with Competitoor, we are taking another step forward in empowering Fashion & Luxury brands with cutting-edge technology.
