One year after its unanimous adoption by the National Assembly, the proposed law aimed at regulating the textile industry's environmental impact is making significant progress.
Announced by the Minister Delegate for Trade, Crafts, Small and Medium Enterprises, and the Social and Solidarity Economy, the Bill is set to be reviewed by the Senate during the week of May 19.
This progress marks a key step toward a more responsible and innovative textile sector.
Among the key measures in the Bill are the precise definition of fast fashion, encouragement for more sustainable business practices, and a requirement for online platforms to provide information about product repair, recycling, and reuse.
A system of progressive bonuses and penalties will encourage brands to adopt more virtuous models while rewarding those fully committed to the ecological transition.
At Deda Stealth, we view this evolution as an incredible opportunity for fashion brands to reinvent themselves. By integrating sustainable practices now, companies can not only comply with new regulations but also differentiate themselves in a market where consumers are increasingly aware of environmental and social issues. Our expertise in supply chain management and advanced AI-driven technological solutions helps brands monitor and optimize their environmental impact. With effective traceability and analytics tools, we assist companies in gaining transparency, highlighting their commitment, and meeting the demands of a rapidly changing business context.
The Bill also emphasizes the responsibility of online platforms and marketplaces that facilitate the sale of fast fashion products. These players will now have a key role in informing consumers and ensuring better visibility of eco-friendly products.
At Deda Stealth, we support brands and distributors in this transformation by providing solutions that facilitate the adoption of circular models, optimize production, and reduce textile waste. With these tools, companies can not only comply with new regulations but also position themselves as leaders in a responsible fashion model.
The textile industry is at a decisive turning point today.
This new legislation should be seen as a catalyst for change that will allow businesses to innovate, enhance their competitiveness, and anticipate the expectations of consumers and investors. The anti-fast fashion Bill is then a unique opportunity to build a more virtuous and dynamic industry.
At Deda Stealth, we firmly believe that the transition to sustainable fashion is a driver of growth and innovation. We are here to help brands take advantage of these changes and turn these challenges into real opportunities. The future of fashion is being shaped today, and it holds exciting promises for the entire sector.
