Deda Stealth is pleased to announce its membership in the National Retail Federation, the world’s leading retail trade association. This significant membership confirms the Italian company’s ability to stake its claim among the foremost international players, standing shoulder-to-shoulder with top-tier organizations dedicated to defining the trends and standards that will shape the commerce of tomorrow.
Becoming part of the NRF means crossing a privileged threshold, where the cross-pollination of emerging technologies and cutting-edge business strategies takes shape every day. In a landscape where digitization, omnichannel strategies, and sustainability have become indispensable watchwords, dialogue with a global network of retailers, manufacturers, and suppliers offers the opportunity to seize signals of change in real time and to engage directly with the sector’s most pressing challenges.
Participation in NRF
initiatives, from expert panels to industry research, offers Deda Stealth the
chance to share its technological and system-integration expertise with
the international community. At the same time, the company will be able to absorb
insights from a diverse range of players, enriching its strategic vision and
driving continuous improvement.
In the coming months,
Deda Stealth will engage in working groups, thematic workshops, and study
cohorts organized by the association. These direct forums will tackle the most
pressing topics in global retail, from in-store innovation and intelligent data
management to the adoption of socially and environmentally responsible business
models.
This membership is part
of a well-established internationalization journey and represents a deeper
level of engagement with NRF, moving beyond the observation of best practices to
becoming an active contributor. Drawing on its fashion and luxury expertise,
Deda Stealth will bring concrete insights to discussions on end-to-end
processes, smart automation, and new digital architectures, helping to shape
the future direction of a rapidly evolving industry.
