The global Hard Luxury Goods market is a growing reality in the Luxury Goods sector and it is expected to grow 10% by 2024. This market segment includes sophisticated timeless products such as jewelry and watches. Even though hard luxury goods are not vital for human needs, they outline a social status and enhance the self-worth of individuals. The percentage of men and women demanding hard luxury goods is practically equal.
Global Hard Luxury brands are distributed via online stores, department stores, or specialty stores. This market segment, however, is continuously in front of limits due to limited product availability, ever-changing product prices, inefficient distribution channels and more and more exigent consumers which demand faster Returns processes.