The Lyst Index reports on the quarterly ranking of Fashion's hottest brands and products. The well-known platform used by more than 1000 million people, has analyzed the shopper's behavior, conversion rates, sales, and Google search data over three months. 
What emerges is a list of the top 20 brands (and products) more followed and admired by people worldwide.

Indeed, a brand's growth is a combination of many factors. Nowadays, Omnichannel Strategy adopted and the technological platforms brands choose to manage typical Fashion processes are of unparalleled importance to succeed.

Last year forced the Fashion market to change its routines dramatically. The virtual presentation and shows have taken the place of the usual fashion events. The e-Commerce channels have increased its popularity in some countries, and new digital behaviors have created new business strategies. Through social channels, brands have been able to generate many epic moments to keep shoppers engaged.